PRESS RELEASE: Safest Drug Launches “Ask, Read, Report” Campaign

CHAPEL HILL, N.C. – Safest Drug is launching its first education campaign, a medication safety initiative called “Ask, Read, Report”.  The purpose of the campaign is to create safer healthcare consumers of pharmaceutical medications who are more informed about medication safety risks and are better prepared to report their adverse drug reactions. 

The “Ask, Read, Report” campaign was created to impact the lives of millions of people living in the U.S. who take prescription or over-the-counter medications, many of which may come with potentially life-threatening safety risks.  It encourages people to ask specific questions about their medications, to read their drug labels and to report their adverse drug reactions directly to the U.S. Food and Drug Administration (FDA).

“We think the campaign can open up incredibly valuable conversations between patients and their healthcare providers about safety risks linked to their medications”, says Mika Pollack, executive director at Safest Drug. “Even better, it addresses the issue of under-reporting to the FDA since so many reports, especially reports directly from consumers, are never reported”.

Safest Drug will begin to pilot various strategies to involve people in the campaign at select locations in North Carolina and Massachusetts, but is looking forward to expanding the campaign’s reach in other states.  

Statistically, Americans filled over 4 billion prescriptions in 2018. More than half of adults living in the U.S. use pharmaceutical medications. 

To learn more about “Ask, Read, Report”, visit 

To support the campaign, use #AskReadReport on social media or contact Safest Drug directly about how you or your organization can help spread the message.  

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